Follow the animated story
Movement connects the illustrated chapters, helping visitors follow the journey from learning a skill to working with customers.
THE WORK / IN-HOUSE PROJECT
An animated, illustrated journey that helps aspiring website builders picture a new opportunity and take the first step.

Zilly Websites / The first impression.
THE JOB TO BE DONE
Zilly introduces aspiring website builders to a new way of learning and working. The website needs to explain the idea clearly while helping visitors picture a future they might want to explore.
An illustrated comic unfolds through a builder’s journey: learning, creating, working with customers and making room for life. Scroll-driven animation gives the story a sense of progression, revealing each chapter as the visitor moves through the page. Bold typography and character illustration make the idea recognisable, while a simpler viewing option offers another way to explore it.
A BETTER JOURNEY, STEP BY STEP.
Movement connects the illustrated chapters, helping visitors follow the journey from learning a skill to working with customers.
The animated experience sits alongside a simpler viewing option, so the story remains available without the full motion treatment.
A clear registration route brings the story back to a practical action: asking to hear more about becoming a builder.
WHAT THE DESIGN IS BUILT TO DO
Design intention, rather than a claim of measured commercial results.
BRING YOUR OWN STORY TO LIFE
Animated websites are £1,995 plus £30/month care. Up to five pages, a bespoke animated homepage, mobile optimisation and two revision rounds.
Explore the animated website package ↗