Meet the personality
A recognisable mascot and cheerful identity make the shop feel like Zoe’s.
THE WORK / CLIENT PROJECT
Big personality. Little things to love.
Give dog lovers a playful place to discover stationery, explore collections and find their next favourite thing.
Zoe Doodles Studio
Zoe Doodles Studio / The first impression.
THE JOB TO BE DONE
Start with
the person visiting.
Zoe’s dog-themed stationery needed a shop with as much personality as the products. The identity takes its cue from Dave, the Cane Corso mascot, with room for fresh collections and new ideas.
Pastel colour, character and clear product organisation work together. Physical products and digital downloads share a shop that makes the difference between them easy to understand.
A BETTER JOURNEY, STEP BY STEP.
Find a favourite
Collections and product categories give customers a useful starting point.
Make it theirs
Clear product information and a direct buying journey help interest become an order.
WHAT THE DESIGN IS BUILT TO DO
A shop where the products, the personality and the next step belong together.
Design intention, rather than a claim of measured commercial results.